Welcome to BinnBinn.com

We connect millions of buyers and sellers around the world, empowering people & creating economic opportunity for all.

Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities and empower people.

Welcome to Binn Binn

We connect millions of buyers and sellers around the world, empowering people & creating economic opportunity for all.

Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities and empower people.

The joy of pursuing the dream: Malaysia’s Leading Automotive Influencer

When I was 11 years old, I knew nothing about cars, I was extremely intrigued by the idea of driving and fantasizing everything about cars. One day, I asked my father to teach me to drive and without saying a word, he taught me to drive. It was the moment of a lifetime, that I felt such adrenaline rush, excited, nervous, and jumping for joy, and when the moment I stepped on the accelerator, I immediately had the vision to drive all the cars whenever I could get my hands on it.

At my rebellious younger days as an adolescent, I was not fond of the idea of the traditional education system in elementary school and then I turned into a troublemaker in schools, and I did not enjoy one bit in that period of time.

In the third grade of junior high school, honestly, I did not pass with flying colors, therefore my parents immediately decided to switch me into home-schooling until graduating from middle school.

By the time I was a college freshman with only a moderate transcript. I could not forget my literacy in English was frequently stuck with a few words, with the amateur level of understanding nor expressing, I have no choice but to relying on the assistance of my classmates, friends, and Google Translator, but finally I did my time in college and eventually graduated.

4 years ago before whelanchoy.com was first founded, I was working as a part-time singer-songwriter, and I was also working as an event-planning audio operator, with that job scope, I was working all the way from the wedding banquet to the public food court; from western cafes, bars and bistros. My second occupation happened to be a drum instructor, teaching young children and students between the ages of 18 and 42, which I have done pretty well with more than a dozen students under my lead.

After graduating, I was confused about my future, I decided to work as an intern in a post-production company and worked hard for three months of the internship program. Unfortunately, I failed the internship assessment, which I realized there are a lot of shortcomings in my working attitude. Most of the root reasons were I was not practically skilled with the way interact or performed in the corporate ladder and the immaturity of my interpersonal skills and problem-solving methods.

During the internship, I was naively thought that I could improve the company’s operating hierarchy and communicate honestly to my superior without being undervalued and being judged, sadly the scenario of me being brutally honest doesn’t serve me justice for that 90 days of apprenticeship. So I thought to myself, instead of being a good employee, having to involved in company politics and easily be replaced by others, or getting into an unnecessary disagreement with the boss, they might as well to be bold enough for once to pursue my dream to be my own boss. It was crystal clear in my heart and soul, this is the best policy and definitely set an important milestone towards my career till now.

So the next question is: "How and what the business should be?"

So I go back to the basics and asking myself what makes me happy. Ever since I was a kid, I was fond of toy cars, I read car magazines, I played car video games, and I watched car-related themed movies. It is inseparable about the fact that I am unable to be my best if I am doing something unrelated about cars If I am disconnected from the automotive world, there will be a pain I can hardly endure.

Car dealer luxury vehicles sale lease showroom isometric icons collection with auto trader and customers isolated vector illustration. From the early 1980s to the end of the millennium era, Malaysian car ecology can only be described that there were limited choices at that time. Hence, the most popular selection was among only 2 National Car Manufacturers, which were only PROTON or PERODUA dominated the local consumer market. But for a car enthusiast, we don’t see a car like a normal day-to-day form of transportation, we must also take into consideration about the credibility of technology, personality suitability also reflects the owner’s belief in a brand, overall design, automotive technology, and most importantly, the interpersonal value to an owner as a statement of art.

As for our business model, it was also established after careful consideration. We found that Malaysia’s advertising system has reached an international standard. Whether it is an online media platform or in the phase of the evergreen You-tuber or Instagrammer, strangely there’s no one could possibly guarantee the return of investment (ROI) from sales performance after advertising for its clientele.

So, with my good partner and co-founder Ken Lai, with the talented team of online marketing partner (Mecaca Global Network), we’ve originally crafted a win-win formula to success, as we named it the “viewership with sales” business powerhouse, with the discovery of the majority online media marketing providers are usually confident on providing high viewership rate but none of them can guarantee “sales performance” that is proportional matching to viewership rate.

For the future, I can only say that we adhere to change and innovation, practice, expand further and help the feat in the automotive industry, and provide our fans and customers a more comprehensive market coverage and penetration, and that’s the future we are into.

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